There are several ways to make money from a blog or website. You could sell ads, write sponsored content or use affiliate links to send your readers to someone else’s online shop. You could also create your own online shop or write a blog. But here the real question is How to make money with SEO.
Basically you want to find people who are searching for things related to your website. You want people who want a certain thing to come to your site and take action of some kind. That could sign up for an email list. It could be view some advertising. It could buy a physical product or buy a software product or some online service.
However, doing so can be tough and the returns might not be as high as you’d like. None of these are going to work if you don’t have a consistent flow of people coming to your site.
That’s why the first step in making money from your blog or website is generating traffic. That’s where you need search engine optimization (SEO). It is easy to make money using SEO.
Table of Contents
What is search engine optimization?
SEO stands for search engine optimization. It is the process of optimizing your online content so that a search engine shows it as a top result for searches of a certain keyword.
In simple words, for Google search engine, any time you Google something; Google puts its algorithm to work. This algorithm chooses stories and posts that will best answer your query.
SEO is all about understanding those algorithms. That way, if someone Google something that applies to your website or blog, Google is likely to show it as a top result. Your audience won’t have to click through several pages of results to find yours.
You can read more about SEO here.
The Magic of Google
How much do you think being ranked highly on Google really matter? Well, the answer is A lot.
The highest-trafficked website in the world
A vast majority of online experiences begin with a search engine, and nearly 76% of searchers start their searches on Google followed by Bing (9.8%), Baidu (9.20%) and Yahoo (2.8%).
On the first page of Google alone, 67.60% of all the clicks are for the first five organic results and the 6 to 10 results account for only 3.73%.
Optimized content can stay on the top spot for as long as it’s relevant
While social media posts show up in a feed for a couple of hours, a relevant, optimized post can last on the first page for months, therefore bringing in more constant traffic to your website.
So you get an idea of how much being ranked highly on Google really matters and why search engine optimization is important.
Now let’s have a look at the strategies that will help us to understand how to make money with SEO.
Design a strategy to produce search optimized content
Making a content strategy is important because people want answers. In today’s world, when there is so much talk, people are looking for authoritative answers to their questions.
Keyword research
Google cares more about being able to match searcher intent with the keyword phrases. It ranks the sites that solve the searcher’s problem.
It’s all about users. What do they want? or What are they looking for? or What sparks their curiosity? So while building a keyword research list, it is very important to keep user intent in mind.
You have to help search engines out by predicting what people will search to find your story. For example, let’s say I am writing an article on how to make pasta, I’ll understand that people are searching for things like these
- How to cook pasta
- Step by step pasta recipe
- Italian pasta recipe
- How to cook rigatoni pasta
- How to cook penne pasta
The key search term in most of my titles is “cook pasta” because I want people to find my article when they search for information cooking pasta. When picking your own keyword, you should try to think about how people would search for the information you’re offering.
The simple goal of keyword research is to find out what your target audience is searching for. Without knowing those keywords you will not be able to effectively optimize your website or know what content to develop for your audience.
There are several free keyword tools where you can easily find keywords. You can find all about keyword research in this brilliant article by Backliko
Find out what users are looking for and create content to match users’ intent
Once you have your key search term you have to use it in your content. You need to design a unique strategy that resonates with searcher intent. In simple words, you need to serve what searchers actually want rather than just serving what you want them to see but that does not actually serve them.
So, if you want your content to rise to the top, you need to gain users’ attention and warrant their trust. You need to produce interactive and authoritative content that grabs their attention.
Therefore, you need to determine what you offer, and what people are searching for. Research what people are looking for. See if your content answers those questions.
The more you research these issues, the better you’ll be able to deliver content that satisfies their queries. Content helps you a lot to make money with seo. SEO strategies only work with good content.
Share your content and develop a following
Once your content creation is done, you need to share it. And you want people to share it too. The more your content is shared, the more are the chances of its visibility or traffic in search engines. If your content is shared, it means people find it relevant and want others to see it. Isn’t that the whole point of a search engine pointing people to the posts, websites and information they should see?
You can rely on all the big social networks like Facebook and Twitter sharing your content. But you should also consider smaller social networks and niche sites. Quora and Medium are also great networks to share your content on.
Site optimization
Authority
With traffic driving, it is equally important that your website or blog should have authority. Authority building comes from different sources: users, other websites and search engines. It’s all about how long has your website been relevant, and how long have you been creating content around a given topic. Are there any other websites linking to it or citing you?
It actually narrows down to down to trust. If people trust you, they’ll visit your site often and share your content. Many visitors will become customers and automatically think of your site as an authority.
This way, you won’t have to fight for your audience’s attention. Instead, your audience will grow bigger because of trust. And if you can get a small crowd that trusts you, you have a great chance of becoming more successful.
Speed
Your website should run as fast as possible because web users are notoriously impatient, and they’re liable to leave your website, maybe forever, if it takes just two seconds to load.
At the same time, improving website speed can lead to an increase in conversions, downloads, and views. You need to optimize your site for mobile too to improve mobile performance.
All in all, speed matters a lot and you don’t want to lose your potential customers just because your site took too much time to load.
Conclusion
Research and strategy are the most important part of successful SEO. If you launch your SEO campaign hurriedly, you’re going to waste a vast amount of time and money.
However, if you giving careful thought and attention to your strategy can help you build a foundation that will lead you to success for years to come.
Give your strategy the attention it deserves, and it will pay you back in the long run.
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